Fluid Logic's Work

Wether it be a compelling website, print colateral on your latest product, or an interative e-learning presentation for your staff fluid-logic has the solution for you. We work hard with our clients to deliver a powerful message to whoever there target audience is.

Keeping up with the latest trends in marketing can be daunting , let us help you in coming up with a advertising or marketing solution that works for you.

Sales Portal

Encompassing their diverse brand into a unified look and feel, Sawtel wanted to provide there users with a unique sales experience. With a firm focus on usability and cutting edge design Fluid Logic brought there brand to a unified buying and informational experience and simplified there users experiece.

Flash, XHTML/CSS, ASP.NET

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Informational Site

Creating synergy with their print campaign and giving the users a feeling of openess was paramount for this sites user experience. Working closely with the client and using flash this site captures the feeling of being in an extra wide MRI.

Flash, XHTML/CSS

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Digital Storefront

Richness, warmth and soothing were the words this client used to discribe what they wanted there users to experience. Careful focus was made to make this site feel calming and inviting to users so that they would feel comfortable and relaxed.

Flash, XHTML/CSS

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Research Portal

The client wanted to focus on a clean, professional research portal that there users could go to and feel confident about the level of support that they would get when participating in a research study.

Flash, XHTML/CSS

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Professional Insurance

Bold branding and a clear concise path for their users was the focus of this site. Using javaScript to give the homepage a refreshed look when the users would come made the content seem more dynamic and inviting.

Flash, XHTML/CSS

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Informational Site

With the renewed focus on cleaner greener living Rideshare was poised to educate there users on how the could reduce their cost and reduce their carbon footprint. Fun facts and calculators help the users learn more about the advantages of car pooling.

Flash, XHTML/CSS

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Medical Claim Processing

Medical claims processing is a growing field and MCC is leading the way with their digital claim processing service. We helped them achieve a seemless HIPPA Complient user interface that was both powerful and usable was there goal that .

Flash, XHTML/CSS

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Hire Me

Want me to take on your next project? Take some time to fill out this request a quote form and I’ll get back to you with an estimate.

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	<title>fluid-logic.com</title>
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	<link>http://fluid-logic.com/blog</link>
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			<item>
		<title>Review: CSS Mastery</title>
		<link>http://fluid-logic.com/blog/?p=15</link>
		<comments>http://fluid-logic.com/blog/?p=15#comments</comments>
		<pubDate>Sun, 03 Jun 2007 20:28:21 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
				<category><![CDATA[CSS]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.fluid-logic.com/blog/2007/06/03/review-css-mastery/</guid>
		<description><![CDATA[CSS Mastery: Advanced Web Standards Solutions, by Andy Budd is a great introduction to coding &#8220;POSH&#8221; standards based websites. This book covers all the basics and some more advanced techniques in how to use CSS effectively. It  also educates the read on some key pitfalls that you will run into with various browsers.
At a [...]]]></description>
			<content:encoded><![CDATA[<p><strong>CSS Mastery: Advanced Web Standards Solutions, by Andy Budd</strong> is a great introduction to coding &#8220;POSH&#8221; standards based websites. This book covers all the basics and some more advanced techniques in how to use CSS effectively. It  also educates the read on some key pitfalls that you will run into with various browsers.</p>
<p><strong>At a Glance</strong><br />
This book covers:</p>
<ul>
<li>foundations</li>
<li>understand the basic visual formating model</li>
<li>background images and image replacement</li>
<li>styling links</li>
<li>styling list and creating nav bars</li>
<li>styling forms and data tables</li>
<li>layout</li>
<li>hacks and filters</li>
<li>bugs and bug fixing</li>
<li>and 2 case studies to learn from</li>
<p><strong>My Thoughts</strong><br />
I really enjoyed this book and use this book on a regular basis. I think this book is more geared for the designer and should be in the bookself of any modern web designer. It is an easy read and the case studies are very useful. While this book doesn&#8217;t go into super detail on everything it does cover all the bases and is a good primer for learning about CSS.</p>
<p><strong>Rating</strong><br />
I rate this book 5 of 5</ul>
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		<title>Library application</title>
		<link>http://fluid-logic.com/blog/?p=21</link>
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		<pubDate>Sat, 26 May 2007 16:03:20 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
		
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		<description><![CDATA[I was thinking about creating a simple library application that would allow me to store the following:

Title
Author
link to amazon or such
rating
link to review
read status (read, reading, not read)
sorting
Category

I think that at first i will just write this as XML with an XSLT controlling the layout and some CSS. I will also look to make this [...]]]></description>
			<content:encoded><![CDATA[<p>I was thinking about creating a simple library application that would allow me to store the following:</p>
<ul>
<li>Title</li>
<li>Author</li>
<li>link to amazon or such</li>
<li>rating</li>
<li>link to review</li>
<li>read status (read, reading, not read)</li>
<li>sorting</li>
<li>Category</li>
</ul>
<p>I think that at first i will just write this as XML with an XSLT controlling the layout and some CSS. I will also look to make this a RSS Feed just so that I can learn that as well. Eventually I would like to create this with a backend administration and also try this out with  Apollo. </p>
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		<title>A List Apart: Design Survey</title>
		<link>http://fluid-logic.com/blog/?p=14</link>
		<comments>http://fluid-logic.com/blog/?p=14#comments</comments>
		<pubDate>Thu, 03 May 2007 12:09:17 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
		
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		<description><![CDATA[A list apart is currently conducting a survey to get an understanding of todays web market. It focuses on a series of questions related to your current job position and location. I think that this will be a great resource to get a feel for what web designers  are currently getting paid and also [...]]]></description>
			<content:encoded><![CDATA[<p>A list apart is currently conducting a survey to get an understanding of todays web market. It focuses on a series of questions related to your current job position and location. I think that this will be a great resource to get a feel for what web designers  are currently getting paid and also a great way to see the trend in where they are headed in the future. </p>
<p>If Your a web design and would like to take the survey head over to <a href="http://alistapart.com">A List Apart&#8217;s website</a> and take the survey</p>
<p><img src="http://www.fluid-logic.com/images/i-took-the-2007-survey.gif" alt="A List Apart: Webdesign Survey" /></p>
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		<title>To flash or not to flash that is the question</title>
		<link>http://fluid-logic.com/blog/?p=10</link>
		<comments>http://fluid-logic.com/blog/?p=10#comments</comments>
		<pubDate>Sat, 28 Apr 2007 03:37:01 +0000</pubDate>
		<dc:creator>Jeff</dc:creator>
		
		<guid isPermaLink="false">http://www.fluid-logic.com/blog/?p=10</guid>
		<description><![CDATA[In the recent years flash has come under fire from accessibility and usability experts. I feel that flash gets a some bad wrap. While some of the arguements are valid I don&#8217;t feel that we should just opt to not use it. 
I thought that I would highlight some of the good aspects and missconceptions [...]]]></description>
			<content:encoded><![CDATA[<p>In the recent years flash has come under fire from accessibility and usability experts. I feel that flash gets a some bad wrap. While some of the arguements are valid I don&#8217;t feel that we should just opt to not use it. </p>
<p>I thought that I would highlight some of the good aspects and missconceptions of flash as well as some of the new technology that has some serious potentail to contributing to the future of the web. </p>
<p>When looking at when to use flash you should look at a few things.First you have to look at what is the value of using this technology. here are some great examples of when flash would be a great solution to use. </p>
<p>Integrated video: this has become a huge selling point for flash with its high ubiquity on browsers and now with flash 8 it is unparreled in what it can achieve with video. Some of the great features for video in flash are alpha transparency( for using blue screening and green screeening), skining the player with your own style, custom shaped video so you are not tied to a specific form factor, flash overlay to add aditional functionality to the video.<br />
Interaction: Another one of flashes strong points is its ability to create interactions with your users. Don&#8217;t under estimate the power of being able to think out of the box with interaction. This is a great way to visually show your users presentations and how stuff works. Also with its powerful scripting language you could also provide complicated equations and graphs to illustrate your point. You can also update those results without refreshing the screen. </p>
<p>Shattering myths<br />
Flash can not use the back button<br />
In flash you actually can enable use of the back button. Application developers in flash will often leave this feature in active as it can actually confuse the user in complex application.</p>
<p>Deep linking<br />
Many people don&#8217;t believe that you can not have a link to a section within a site using a url. this is actually false and it has been for some time now. </p>
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Fluid Logic

Address:
New Britain, CT 06053
Phone:
860.505.0378
Email:
info@Fluid-logic.com